Yummy Mummy Couture ჱܓThe Preggie Diva!
Posted on 02. Sep, 2010 by Lounge Lady in iStyle
Fashion choices for pregnant women are evolving everyday and staying fashionable during pregnancy has never been easier – or more fun! More than ever before women are beginning to embrace the possibility of staying pretty and comfortable instead of being frumpy during pregnancy.
Edidiong Amama Ekwere is a designer who is passionate about making trendy maternity clothing for women who want to stay beautiful while celebrating their pregnancies. She has been busy working on her fashion line called Yummy Mummy Maternity Couture®. Her desire is to craft and provide a unique African inspired touch to captivate the trendy, classy, sexy, sassy and bold modern day mummy-to-be.
Here is what she told Femme Lounge!
Edidiong Amama Ekwere
My name is Edidiong Amama Ekwere, Eddie or DeeDee for short. I studied Geology but have always had a flair for all things artsy and creative. I started sketching as early as 4 or 5, and designing, as a fall out, came naturally. I love design and the process of bringing something to life that was once only a figment of my imagination is pure delight. It’s an absolute ‘high’. With the creative arts, you can be certain that the best of you is out there for someone else to enjoy!
Yummy Mummy Maternity Couture®
Yummy Mummy Maternity Couture® is a subsidiary of “Maison de Bara” and boasts “Haute Couture” and Prêt-a-porter collections for today’s ‘unrepentantly preggo’ diva, providing her couture with a decidedly ethnic twist. Using African prints as a basic medium and playing it against and alongside other fabrics of varying textures, Yummy Mummy Maternity Couture® desires to craft and provide a unique African inspired touch to its products captivating the trendy, classy, sexy, sassy and bold modern day mummy-to-be and mother-of-xxx. We’ve also provided a range of fashionable, unique tee-shirts for the urban young lady. We are confident the vibrant colours and hard-to-come-by patterns will steal your heart right away, and they are just for that woman who ‘dares to be different’.
Inspiration
I wanted to uniquely express myself while creating stylish, afrocentric and wearable designs for the pregnant diva.
2010 Collection …
This is my debut collection. It boasts the Yummy Mummy Maternity line ‘proper’, the Materni-Tees™ and the Tribal Tees™. The Line itself showcases a range of luxuriantly crafted dresses for yummy mummies-to-be and yummy mummies. Each piece was carefully designed to either be worn as a day dress, or to transition nicely for a casual evening event or for church, and cut to accentuate and celebrate the ‘baby bump’ while still affording the wearer comfort uncompromised by style. The Materni-Tees™ are designed to snuggle the baby bump in a very bold and trendy way while the Tribal Tees™ are Ankara and embroidery infused t-shirts for every woman, in every walk of life. So you don’t have to be pregnant to wear a Yummy Mummy design.
What sets you apart from other maternity fashion lines?
We definitely stand out as being the fore-runners of ethnic inspired maternity wear. It is clear from research, there is no other maternity fashion line here in Nigeria today and when compared with foreign counterparts, we are the only ones providing maternity couture with a decidedly ethnic twist, that African inspired touch. Our tee-shirt line is also the first of its kind, infusing fashion and culture to give that unique quality that so many people have been waiting for.
When was Yummy Mummy Maternity Couture® established?
Yummy Mummy Maternity Couture® has been in the ‘dreamworks’ for a very, very long time but was finally established in May 2010.
Who is the typical Yummy Mummy Maternity Woman?
Every woman in the whole wide world, who wants to look and feel glamourous while she’s pregnant, after she’s had the brood, and while anticipating that facet of life.
What were the challenges you faced in establishing your fashion label?
Finding the time to invest in this project has definitely been my biggest challenge…
Did you have to get a relevant training about having a fashion line?
I’ve definitely had to rely on a love of fashion and a flair for the arts to get this project off the ground and to a flying start.
The hardest part of your job?
Finding the time……
The best part of your job?
Everything about it puts a smile on my face. I absolutely love my job……
Your most fulfilling moment on this journey
Seeing the designs come to life on the actual human form and in print….
People’s response to it so far
Extremely encouraging and very supportive.
What significant life lessons have you learnt on this journey?
It’s never too late to pick up and run with your dream.
This must be costing you lots of money, where has the funding been coming from?
I haven’t found it too difficult to find investors to support my enthusiasm, business plan and sense.
Most successful women have had to climb on the shoulders of others to have a clearer view of the road ahead them, who are your own mentors?
Thank God for His dependable shoulders, for my mum who always believes in me and my abilities and my bestest friend, who totally believes in me even when I don’t believe in myself and has a wealth of advice and help to share and offer. And I can’t forget the few very special friends of mine who have supported me in every ramification, all the way. I am blessed.
Your greatest strengths and skills that have particularly been of help in achieving?
Prayer, you can’t achieve a thing if God is not in it and neither can you harness on what He has deposited in you if you don’t seek. Also, I would add persistence, the ability to not let go of a dream, hard work, mindless dedication and sheer determination.
What should we expect of Yummy Mummy Maternity Couture® in few years time?
A lot …
Where and how can we know more about your work?
While work is ongoing on our website, anyone can join, view and order directly from our Facebook page, Yummy Mummy Maternity Couture. There is a runway show planned for late this 2010, so keep your eyes peeled and be expectant …
From Africa With Exotic Beads ~ Duaba Serwa
Posted on 21. Aug, 2010 by Lounge Lady in She
Nana Serwa Hagan Aboagye is on a mission to re-entice the world to the beauty of African Beads with Duaba Serwa, a Jewelry Line with Traditional and Contemporary Neckpieces and Bracelets made from genuine Ghanaian Glass beads, Middle Eastern Metal and Ceramic pieces and Finishes from Sierra Leone and Togo. Duaba Serwa is currently stocked in Ghana, in the United States and also in the United Kingdom with more expansion into other countries in the year 2010. Femme Lounge talks to Nana Serwa.
You?
My name is Nana Serwa Hagan Aboagye I’m 24, I studied textiles graphic design and general knowledge in arts for three years in Achimota School and made the change to science (Nursing) in University. I am building my brand by looking at my talents the things I can do with ease that others can’t. This has served as a source of guidance, motivation and the driving force behind my brand.
Duaba Serwa?
Duaba Serwa is as a result of a dream I’ve had for a few years now. As with some things in life, it came into being rather unexpectedly. It was driven by a deep desire to express my creative talents and satisfy my entrepreneurial hunger. A jewelry line may seem like a strange choice for some but it made perfect sense to me from both a creative and financial standpoint. The line consists mainly of local glass beads melted in the eastern and Volta regions of Ghana with a fusion of other elements from Nigeria, Togo, India and Mali.
What Does It Mean?
Duaba Serwa is in the native Ghanaian language Twi. Duaba simply means seed. Serwa however, is my middle name. The name was inspired by a number of people and events. It is characterized by its meaning and will remain a bold and dominant name to those who truly understand it.
Sacrifices You’ve Made?
As with most things in life, Duaba Serwa came into being rather unexpectedly, everything good in life comes with a pocket of sacrifices and indeed I’ve had to deal with a few of those.
Training?
I was in art school for three years so all the techniques I use to make the jewelry were derived from there
Challenges
Sourcing of materials has been the toughest challenge for me. I try to keep the line traditional yet with a touch of modern contemporary spark with the help of Swarovski element. Also combining working at the hospital with the jewelry making. The hours in a day are simply not enough!
Memorable moment
I was in a crafts shop with two of my friends looking for new materials, shapings and finishes, a lady recognized and approached me with so much excitement and started talking about her favorite out of last year’s winter line. It was amazing, in that moment I actually felt I had made it and then reality hit me ! I had so much more work to do
People’s Response
The response has been overwhelmingly positive and unexpected. I have taken great encouragement that has served as a source of motivation and given me the confidence to diversify my brand. The look on potential customers faces when they see the pieces for the first time. It’s fantastic!
Word Of Advice
A great Idea will quickly die. People have to buy into your vision and support. For the most part your passion and enthusiasm can help encourage this but the work will have to speak for itself.
Funding?
My entire life savings so far has funded the line but on a good tangent I’ve reinvested everything I’ve made so far and now Duaba Serwa funds Duaba Serwa.
Role Models
I’ve got quite a number but those that clearly stand out for me are of course my mother and a lady by the name Constance Swaniker CEO of accents and arts she’s a one woman business power house in Ghana. She inspires me so much; I had the pleasure of meeting her a few months ago. It was equivalent to a young fashion designer meeting Coco Chanel.
Best Part Of It?
I am personally invested in each of my pieces. I conceptualize, design, and create each piece myself and I put a lot of love into my work.
In few years time
Growing the brand more through select line extensions, expanding its global reach and presence and continuing to develop and maintain a world class brand.
Attribute That Has Been Of Help?
Passion, tenacity, diligence, a good work ethic and a clear understanding of the business side of things.
What You Know For Sure
Nothing in this world worth having comes easy; it takes God hard work diligence and persistence to make it
Contact info
Duaba Serwa PMB Tema Comm 1 Ghana
Phone – Ghana + (233) 243101656/ (233)262101656
UK – (0044)7983329897/00447931934676
USA – 0016466715222/0012024607984
Pictures: Duaba Serwa
Ronke Lawal ~ Black, Beautiful, Brilliant!
Posted on 05. Jun, 2010 by Lounge Lady in She
She is brilliant, she is beautiful and she is an inspiring young woman with so much to offer her world.
Ronke Lawal is a passionate business woman running RSL Management Services, a business development, marketing and PR company, she is also one of the six women who founded the brilliant initiative called You’re Beautiful Woman.
Apart from business her passions including food, travel, music, literature and most importantly living a life she loves.
With an infectious positive energy she tells Femme Lounge about her journey into business and entrepreneurship.
Hello Ronke!
1.Tell us a bit about yourself and your background
I studied BSc International Business at Lancaster University in northern England, with a year at the University of Richmond, Virginia – clearly I wanted a break from London for a few years! I then returned to work for the government before starting a management position with a health & fitness company – I dealt with finance and personnel and can recall how excited I was to have my very own office; despite the fact it had no windows!
2. So, what is RSL Management Services all about?
It is a marketing, business development and PR company that facilitates ongoing growth and strategic development. I am passionate about my clients achieving the goals that they set during the course of my contract/tenure with them and ensure RSL Management Services provides the very best possible service it can.
3. What inspired it?
I have always had an entrepreneurial spirit but followed the academic route to appease my family. However when my soul felt unfilled I decided to work on what my dreams were. I started on a small contract for a beauty consultant whilst I was still working who really need to improve her marketing and the over managerial structure of her business; whilst developing my business plan and model. I quit my job when I believed in myself enough and knew I was ready.
4. At what point did you know you wanted to be an entrepreneur & what sacrifices have you made?
I’ve always known but when I felt that I could do more I had to take the leap. I sacrificed a regular pay cheque, job security and the usually things associated with having a job. But I wanted to create my own path and despite not having the luxuries that I would have loved; having a life I loved was far more important to me.
5. Did you have to get a relevant training to equip you for this line of business?
Work experience helps – I had been working for at least 3 years before taking the leap. But any entrepreneur will tell you that self-belief is by far the best “training” you need – continuous prayer and confidence. Aside from this you need to research the market and understand the best ways of providing the service.
6. Apart from RSL manager, you seem to be involved in other things. Tell us about them
I’m partner in the Simone Williams label which is successful Ladieswear brand- www.simonewilliams.co.uk ; this label has been going for about 5 years and is still going strong. I take care of the marketing and overall business representation of the label.
I am the marketing manager of the “you’re beautiful, woman!” annual event in London -www.yourebeautifulwoman.com – It is an exceptionally exciting and popular event aimed at motivating black British women in all aspects of their beauty.
7. Sounds like a lot of work, how do you juggle all
I crave a challenge! I hate being bored so being part of all of this is perfect for me.
8. The hardest part of your job?
I don’t really find anything too difficult; perhaps when all my clients need me at the same time; usually I can plan my time effectively though.
9. The best part of your job?
Achieving results for my clients – be that through seeing them profile in national press – I have 2 in Pride Magazine this month or simply implementing the small parts of our marketing plan such as e-newsletters and social media coverage.
10. What challenges have you faced in actualizing this dream?
Financial challenges, running a business full time is never easy but forward thinking and cash flow forecasting helps and sometimes personal challenges in staying confident is a big challenge.
11. Your most fulfilling moment on this journey.
Getting positive feedback without even asking for it from a client! I just love knowing I’m accomplishing great things for my clients and thus my business 12. People’s response to it so far. Positive, enthusiastic and supportive.
13. What significant life lessons have you learnt on this journey?
To stay focused, its important to not judge yourself based on the experiences of others. Its so easy to look around and think people are moving forward faster than you when in reality everything happens in good planned, as it is destined to.
14. This must be costing you lots of money, where has the funding been coming from.
Self funding through savings- I have always been self reliant; however this may not work for everyone and I would advise anyone starting their own business to review all the funding options including Angel Investment, loans and government grants.
15. Most successful women have had to climb on the shoulders of others to have a clearer view of the road ahead them, who are your own mentors?
I admire Lord Alan Sugar and Oprah Winfrey.
16. Your greatest strengths and skills that has been particularly been of help in achieving this.
My Passion for business has certainly helped me along the way. My integrity is key; if there is something I know I cannot do for a client I will let them in good time rather than letting them down. I am very organised and manage myself well; aside from business though I have a very healthy spiritual and social life. One cannot survive on money alone, even the richest people in the world know that.probably why they give so much of it away! 
17. What’s the future beckoning you to?
Great things, I am humble and with every step I take I know that I am getting closer to my destiny. I will run highly successful businesses and be called upon to turn companies around; perhaps even have my own version of “The Apprentice”
18. What do you think are the success essentials for today’s young women?
Young Women need to be confident, smart and educated. Be true to yourself and your true skills; never follow a path purely because it will please others – it may bring temporary success but eventually the cracks begin to show so you need to LOVE what you do. The money will come, it always does.
19. Tell us One thing you know for sure
I know that life is great no matter how bad things may get.
20. Where and how can we know more about your work? Google me! Or more conventionally visit www.rslmanagementservices.co.uk Ronke Lawal 07984 141 169 Kemp House 152-160, City Road, London EC1V 2NX Business management & marketing services and Career management services
Bomi Jolly ჱܓSunshine Girl!
Posted on 08. May, 2010 by Lounge Lady in She
Zip-a-dee-doo-dah, zip-a-dee-ay! Life is beautiful is a message you can’t miss from JollyNotes, as Bomi draws inspiration from motherhood and everyday activities to help us understand God and seemingly complex life situations better.
Bomi’s purpose is clear, it is to make you smile, laugh, explore, learn and reflect as you enjoy everyday life.
If Jollynotes is published as a daily devotional, I will buy many copies. I will keep one under my pillow, one in my handbag, and one on my writing table, and i will give out many to all the women in my life!
Femme Lounge blows plenty of sunshine 
from JollyNotes your way today as we talk to the publisher of JollyNotes.com, the beautiful and insightful Bomi Oki!
Hello Bomi, tell us a bit about you
I live in Michigan, USA with the 3 most amazing guys ever (hubby and 2 little ones). I am also surrounded by my wonderful extended family and friends on all sides. I am very blessed to know that I am a child of God, and blessed to have the opportunity to learn something new every day. I absolutely love reading, writing, getting to know people, hanging out, sunshine and all the goodies that come with it, music, movies, making a positive difference, simple pleasures like eating too much corn, and being silly!
So, what is Jolly Notes all about?
The purpose of Jolly Notes is to play a part in inspiring all who read to live and experience joyful lives. My prayer is that Jolly Notes will inspire lives & hearts all over the world to shine, radiate goodness and remain joyful as we all inevitably go through the ups, downs and in-betweens of life.
I hope the stuff shared on Jolly Notes will continually make us smile, laugh, explore, and reflect on different issues. I hope they will inspire, encourage, and always be a blessing to everyone who visits.
What inspired it?
I have always loved writing and it is especially touching to find out something I wrote has had a positive effect on a reader. I started writing online after joining Facebook, and people’s responses to my articles were always very positive. I was told regularly how much the articles had touched them; sometimes in ways I had never imagined.
Not only were the comments touching, they also provided insights and experiences that all readers could learn from. The articles became such a great way for us all to share and encourage each other regularly.
I was constantly encouraged by friends and family to start writing on a publicly available website, with the hope that people who were not currently my Facebook friends would have access to the notes as well. I decided to do just that, and that’s how Jolly Notes was born!
Your posts are often tied around lessons learnt from being with your kids. Tell us about motherhood.
You’re absolutely right – It never ceases to amaze me, how much we can learn from little ones!
Ah – Motherhood! Extremely exciting, yet extremely challenging. Inexplicable and unparalleled joy. Can sometimes be painful, but provides ever abounding situations to learn from. I am ever so grateful for the opportunity to be a mom – It is certainly helping shape me into a much better person!
People have different reasons for blogging, what do you hope to achieve with Jolly Notes?
The Mission for Jolly Notes is to continually inspire people around the world to experience joyful living – through inspirational, motivational, uplifting & encouraging notes, scriptures, music, videos and more.
My prayer and hope is that as we’ve been doing, we will continually share with each other, learn from, inspire, encourage and uplift each other. That we never stop learning, never stop rejoicing, and never stop developing solid characters and solid relationships with God. Amen.
At what point did you know you wanted to have this kind of blog & what sacrifices have you made?
I had heard about yet another tragic story of a man who had killed himself, his wife and their five children after losing his job. He and his wife were up to their necks in bills, and they had felt really desperate and abandoned by friends and family. I was heartbroken! I knew from my experiences and those of others, that sometimes all a person needs to make it through another day, to get up, keep on hoping, and keep on living, is an encouraging word. Being inspired to see things from a different perspective. Or just knowing someone cares, that you are not alone. I knew at that point that I certainly wanted to play my part, by God’s grace, in motivating, encouraging and inspiring as many people as possible, not just people I knew personally. So help me God.
The hardest part of publishing Jolly Notes?
Probably the time it takes. But it’s all worth it!
The best part of publishing Jolly Notes?
Knowing that Jolly Notes has been a blessing to someone one way or another. It is very humbling, heartwarming and always very encouraging and reassuring to hear. It certainly helps keep me going!
Your most fulfilling moment on this journey.
Getting a beautiful message early one morning from a couple who had been blessed by Jolly Notes – from Iraq! I guess I never really thought about Jolly Notes being read by someone in Iraq. I was just so touched. And along those lines, getting messages from people all around the world – near and far – about renewed hope, reconciliation, rededication, renewed energy, etc. It’s very fulfilling.
People’s response to it so far.
People’s responses have been positive, enthusiastic and oh so encouraging! Like I said earlier – knowing that something shared on Jolly Notes has blessed someone is always very humbling, heartwarming, and very encouraging. And I love how we all learn something and are encouraged from what others have taken the time to share. It’s amazing – I love it and I am really grateful to be a part of this.
What significant life lessons have you learnt on this journey?
That God can use anyone and anything to get a message across. God is no respecter of persons, age, status or position. I have also been reminded so many times, how much God cares about us and how far he will go to draw us closer to him. Finally, to quote my friend Deborah Ope – “Where God’s finger points, his hand will make a way”. No exceptions!
Your greatest strengths and skills that has been particularly been of help in achieving this.
My passion for writing and my love for people.
What’s the future beckoning you to?
Being the person God wants me to be – in every aspect of my life.
Most successful women have had to climb on the shoulders of others to have a clearer view of the road ahead them, who are your own mentors?
My parents, My husband, My five sisters, and believe it or not – my 4yr old and my 2yr old!
What do you think are the success essentials for today’s young women?
Not letting others define or determine what “success” is for you. Focus. Discipline. Getting up after you fall. Not being too hard on your self. Surrounding yourself with people and things that will motivate and inspire you. And finally, remembering to dance as we go through life. Life is short. Don’t forget to enjoy it!
Tell us One thing you know for sure
God is real and His love for us is greater than what we can even fathom. There are so many things in life that seem to throw me in a loop sometimes. Questions I have. Some things don’t seem to make any sense. But one thing I know for sure – God is real, and His love is real. I can testify.
Where and how can we know more about your work?
1. Check out http://www.jollynotes.com – you will see tons of goodies like inspirational articles with thoughts/comments from a variety of people; Great Bible verses by topic; Uplifting, encouraging and inspirational songs, videos, words, etc.
2. By joining the JollyNotes group on facebook – http://www.facebook.com/group.php?gid=10150114261425167 . It’s a great way to keep in touch!
3. I am also on facebook – My profile is at http://www.facebook.com/bomijolly . I am always excited about meeting new people so please free to connect with me anytime. It’s wonderful how Facebook brings us all together!
Thanks!!! Thanks so much for taking the time to read. I look forward to “seeing” you on jollynotes.com !:)! & Thank you Femme Lounge for the interview – I really appreciate it!
Bamitale ~ The Queen Of Shirts!
Posted on 25. Apr, 2010 by Lounge Lady in She
What has Bamitale Kevin-Agono’s Recreation Shirts got in common with everyday items like Corn flakes, Microwaves, Post it notes, Saccharin, Potato chips, and Fireworks?
The idea for her fashion line came from an unpleasant situation, she found inspiration in an unexpected place. Talk of turning lemon into lemonades! After her first child she was unable to find fashionable shirts that would fit because she had added some weight, but instead of lamenting about it she decided to create what she wanted, and meet other women’s needs too.
Femme Lounge talks to the amazing young woman about her journey into entrepreneurship and the joys and challenges of making beautiful shirts for real women.
Hello Bamitale,
Tell us a bit about yourself and your background? – My name is Bamitale Kevin-Agono. My father is a retired Military general and my Mum an Educationist& Entrepreneur. I developed an early passion for fashion when I went to fashion school at 16, but put the passion in the back burner to pursue a degree in Accounting and a Masters in Business Administration from the prestigious Lagos business school.
I thereafter followed a career in information technology (after becoming an Oracle certified database Administrator) and business development. In the course of my MBA and seven year career, I fell in love with the concept of retail and niche marketing. This combined with my love for fashion led me to explore ways to meet the needs of women by providing affordable and chic clothes for the woman of style.
Recreation Fashion Line? – Recreation, is an indigenous fashion line that manufactures and retails stylish corporate clothing for the woman that appreciates value, style and class. The business started with a shirt line(Recreation shirts). Recreation shirts was created to Re-create how women wear and enjoy their number one wardrobe staple: Shirts. The vision is to provide alternative stylish clothes for the discerning woman of style. We hope to be a global fashion brand that would re-create wardrobe staples.
The Recreation woman is pure CLAS! She is Confident, Lovely, Accessible& Stylish.
What inspired it? – 1st my personal need. After I had my son, I put on a lot of weight, I worked into a shop one day to buy stylish clothes and the sales attendant aptly told me they did not make them in my size! I did workout and loose some of the weight, but I vowed to make stylish clothing for the ‘real woman’
At what point did you know you wanted to be an entrepreneur & what sacrifices have you made? -I always knew I wanted to do something to change the lives of people especially women since I was in my 1st year in university. The hunger came back again after I had worked a few months in a multinational telecoms company and felt empty. I decided to do an MBA to explore my options, but at the same time, I always did some business at the side. After my MBA I was gearing to go, but was encouraged by my husband to put my MBA to practice in a corporate environment. This was a good advice by the way, because I worked as a consultant, helping small businesses become structured. The experience gave me a heads up in my businesses, and two years after, Recreation was born.
As per sacrifice, a lot I must say. They include a 7 figure salary, some level of comfort and security and even the confidence of my parents who thought I was stupid and ungrateful with all my educational qualification. They are changing their minds gradually!
Did you have to get a relevant training about having a fashion line? - I went to fashion school at 16 to learn the rudiments of cut and sew. After I decided to start Recreation, I went back to fashion school to learn pattern making. Training is endless; I paid a visit to London college of Fashion last year October and bought loads of books.
I am going back again in August, especially to Central Saint Martins school of Arts.
You also do business coaching for small business owners, tell us about it - As I mentioned earlier, I have a consulting background, an MBA and the requisite experience. And most of all the desire to help small business owners like me put the right structures and strategies into their businesses. We go through and intensive 1 month coaching session, which covers human resources, Finance, Operations, marketing and Strategy to position the business to get to the next level. After which we have follow up session via email or telephone.
Coaching is different from consulting because I teach and motivate you to do what you need to do and ensure you do it, instead of doing it for you and not seeing the impact.
The hardest part of your job? - Managing it all and ensuring it all works out well. Because I do production, I am saddled with an end-to-end responsibility from creative’s to production to actual retailing. It can be daunting at times, but I draw strength from God and wonderful Mentors around me.
What challenges have you faced in actualizing this dream? – Funding has being a great challenge, because if you are building something no one can see, no one is willing to invest in it. There is also the continuous human resource challenge of getting the right people, motivating them and keeping them.
Your most fulfilling moment on this journey - Every time a customer is happy, that moment is created. Every time I get a referral that moment is reinforced. Getting greater brand acceptance and seeing lives and businesses change is truly fulfilling.
People’s response to it so far – Amazing! People are wowed by our creativity, the excellence of our execution inspite of our limited resources and our persistence in the face of competition.
What significant life lessons have you learnt on this journey? – Living your dreams is a re-birth process; you die to the old you to create the ‘you’ that would create something, change lives and make a difference. Don’t give up no matter how tough it is, because when the battle is fiercest, the victory is near.
This must be costing you lots of money, where has the funding been coming from – From my personal resources, Small loans from friends& family and re-investing my sales. Its a long-term process, so I am committed.
The best part of your job? – I love the creative process of birthing new designs. I also like meeting with my customers, especially the ones that have a flare for style because it is intellectually stimulating in a fashionable way!
Most successful women have had to climb on the shoulders of others to have a clearer view of the road ahead them, who are your own mentors? – God is my ultimate counsellor and guide. My mum is my number 1 practical mentor because she has owned several businesses from nothing and become a millionaire. I have received wise counsel from my friend Tara Fela-Durotoye and my Aunties Susan Eyo-honesty of Eve2000 and Nike Ogunlesi of Ruff&Tumble.
I am so blessed to be surrounded by women who have preceded me and set the tome.
Your greatest strengths and skills that has particularly been of help in achieving this - Persistence, prayers and a Single minded sense of Purpose. The MBA and other qualifications have also being helpful.
What’s the future beckoning you to? – Impact the lives of women through Recreation the fashion& Lifestyle brand. Other business ventures that would empower women intellectually, emotionally and financially to be a support and bedrock in our society.
What do you think are the success essentials for today’s young women? – Focus is very key. Don’t be carried away by the frivolities around us. Every young woman should seek to discover her gift and purpose, work towards achieving it and surround herself with a good support system.
Tell us One thing you know for sure? – I know that life would hand you what you seek diligently, respect fiercely and pursue unequivocally. The choice is yours!
Where and how can we know more about your work? – Our showroom is at 99, Awolowo way, beside lagoon hospital, Balogun busstop, Ikeja. You can also join our facebook group: Recreationshirts or visit our website on www.recreationshirts.com. Thank you for this opportunity, I hope it encourages somebody.
Fola Adewole ~ The Chic With A Magical Click!
Posted on 21. Feb, 2010 by Lounge Lady in She
For some people, knowing what they want to be when they grow up is easy, for many others, trying to figure it out hasn’t been a walk in the park. Fola Adewole, a wedding and lifestyle photographer, fell in love with photography in 2004 when she got a film camera, and today she is taking over the world with her photography, one happy smile at a time. She creatively captures unique moments and freezes them in time forever!
After many visits to Fola’s Photoblog, Femme Lounge has this to say to readers: Put on your best clothes, have a makeup done on you and have a photo shoot. You know how you admire models in magazines and try out different poses in front of a mirror? Now go do it without inhibitions, express yourself before a camera. It is totally unforgivable, to go through life without experiencing the breath taking magic of photography!
Be inspired by her interview and her stunningly beautiful images filled with life and color!
Hello Fola,
- Tell us a bit about yourself and your background?
I am a child of God, a wife to my wonderful husband and a creative photographer of fabulous people.
- Did you go to school to study photography?
Not at all. I fell in love with photography in 2004 when I got a film camera (Canon), I loved it but did not really know how to use it, so I went to Don Barber’s workshop, he did only one on one sessions, I learnt the art of black and white film – printing and developing. Later in 2008 I made a transition to digital influenced by husband who is also a photographer. We are largely self-taught but I have attended workshops taught by Jesh de Rox (a very creative photographer he began changed the photography industry with his textures), Jessica Claire (one of the world’s best photographers, she is a master of natural light especially backlighting) and also by Bob and Dawn Davis (one of Oprah’s preferred photographers and also geniuses with off-camera lighting)
- At what point did you know you wanted to be a photographer & what sacrifices have you made?
During my time in grad school, I had spent most of my time second shooting with my husband Abayomi of Abayomifotos, Ayesha Onyekwelu of Bedazzled Photography, Tunji Sarumi of Tunji Sarumi Photography and Joseph Alawode of Dynamic Flair and I realized how much fun I was having, I then decided to go for a Jesh De Rox workshop and when I got there I noticed most of the photographers there were passionate, energetic and creative people. It was then I decided to abandon any doubts I had and surrender fully myself to my passion, thankfully I have a very supportive husband who has always helped in every way with advice, second shooting and even technical support.
- When you are passionate about something you can do it for free, how true has that been for you?
This is true, we believe in sowing seeds in the lives of people and that’s why last year we decided to run a free wedding competition, which we believe, was won by a very deserving couple.
- Just wondering, have you ever been a tomboy? ☺
Yes, always have been and always will be.
- How do you keep yourself motivated and your work fresh?
With prayer, my husband, simple things that surround us and also by checking out the works of photographers I truly admire.
- What type of photography do you shoot: travel, wedding, food, nature?
Primarily wedding photography
- If not a photographer what would you have been?
A writer
- The hardest part of your job?
None, we love every part of it.
- The best part of your job?
Meeting new people, sharing their special moments with them and becoming part of creating wonderful memories for them
- I know photographer invest a lot in their equipments, what are you’re saving up for now?
More lenses, workshops and camera bodies
- If you could be invisible for one day with your camera where would you go?
Into heaven – I am so curious about what it will look like and if my camera will function
- What has been your most memorable shoot and why?
An engagement session we did at Ocean City, the couple was a very fun and creative one. It was a vintage style shoot, she actually showed up in a swimsuit, they had letter signs of their initials, it was so cool.
- Most successful women have had to climb on the shoulders of others to have a clearer view of the road ahead them, who are your own mentors?
My mother and my husband.
- What are the challenges you encounter in your work?
The African Time Factor – African weddings generally do not start on time or end on time, which mean we have to work harder to get the best pictures.
- Your greatest strengths and skills that has been particularly been of help in achieving this.
Prayer, love and professionalism
- What’s the future beckoning you to?
To becoming a better us – in photography and in love.
- What do you think are the success essentials for today’s young women?
God, creativity and focus
- What advice do you have for photographers just starting out?
Practice, practice, practice!
- Tell us One thing you know for sure
With God all things are possible
- Where and how can we know more about your work?
In My Dreams, It Was Simpler!
Posted on 08. Feb, 2010 by Lounge Lady in She
Life is not as simple as we want it to be. That is one of the important lessons we took away from an interview with Tolu Popoola, the pleasantly warm and hardworking personality behind the Favoured Girl Blogs who also just published “In My Dreams, It Was Simpler’’ a book she co-authored with eight other writers.
She takes us into her world of blogging, writing and writing some more!
Tell us a bit about your background?
My name is Tolulope Popoola, I’m married to my best friend and biggest fan, I’m a writer and blogger. I grew up in Lagos, Nigeria – the first of three children. I attended FGGC Sagamu and Doregos Private Academy finishing in 1999, did A’levels at Oxbridge College in 2000. I came to study in the UK, completing my first degree in Accounting and Economics at London Metropolitan University in 2003. Then I did my Masters in Finance and Investment at the University of Nottingham, graduating in 2005. I started working as an accountant, but I gave it up in 2008 to become a full-time writer. I’m a bookworm, thanks to my dad who instilled the love of reading in me from a very young age.
How long have you been writing and blogging?
I started blogging in 2006 but I have always been a writer. I have memories of scribbling made-up stories when I was in primary school. Growing up I always kept a journal, and writing was my therapy when I was going through the angst-filled teenage years.
At what point exactly did you know you wanted to be a writer and what sacrifices have you had to make?
I started getting bored with my job, my commute and the stress of the 9 to 5 routine in early 2007. I realised that I would be miserable if I remained an accountant for the rest of my life. I started thinking about what job I could do that will bring me fulfilment. Blogging had rekindled my love for writing and the more I thought about it, the more I realised that I will always be happy when I am writing. From then on, it was only a matter of time before I left my accounting career. In terms of sacrifices, I would say the only thing I have given up is the security of a regular paycheck. It was scary, but I knew that I had to take that risk. I have no regrets, except maybe I wish I had done it sooner!
Favoured Girl and Tolulope Popoola, how different are they?
Favoured Girl is one side of Tolulope. When I started blogging, I wanted to be anonymous, so I chose Favoured Girl as my online pseudonym. I would like to think they are the same person, but I am much more than just the things I blog about. Tolu is quiet and shy, so Favoured Girl is a more expressive side of me. I express myself better when I write.
Tell us all about the book, In My Dreams It Was Simpler
The book is a series that myself and eight other bloggers started working on last year. It all started when I came across a wedding album on Facebook one day and I thought the groom looked like a cousin of mine who was already married to someone else. This gave me an idea and a few days later, I wrote a short story titled My Dilemma. I put it on my short story blog and also pasted it as a note on Facebook. I got good feedback from people who read it, and lots of people asked for a Part 2 to the story. Initially I didn’t think about it until someone left a comment saying that the story could be turned into a series. That caught my attention and it sounded like a neat idea, so I decided to expand the plot and the characters to see what I could do with them. Then I invited some bloggers and asked if they were interested in writing a group story. Thankfully, they agreed to come on board and the series began on our blog, which we updated every Friday. The other writers are: Latifat Ayoola, Tade Thompson, Ayodele Alofe, Diamond Hawk, Jaycee, Rayo, Flourishing Florida and Writefreak. Each of us writes from a different character’s point of view. The main characters in the story are: Lola, Titi, Funmi, Maureen, Dolapo, Temmy, Dayo, Folake and Wole. The series includes themes that affect the modern young female – such as relationships, fidelity, secrets, moral dilemmas, friendships, cultural conflicts and career choices. The blog ran for eight months and we had lots of followers and regular readers. After a while we started getting requests from our readers, urging us to compile the posts into a book, so that’s what we’ve done with the current story now. The series will continue in February.
What has it been like working with a team of other writers on this book?
It’s been great! Lots of hard work, but fun as well. We’ve learnt to work to a schedule and be flexible regarding the storylines we come up with. I think it also works well because each of the characters has a different voice. Each of us brings something different to the table, so the end result is better than what I could have done on my own. And because we each have the freedom to do what we want with the characters, I’ve also enjoyed the suspense of waiting for the weekly updates from the rest of the team. I hope that excitement and suspense feeds through the book as well.
How has been the response of readers to the book so far?
The response and support we’ve had from our readers has been very positive. We had good feedback from our readers when the series was online, so we are really pleased that the book is also doing well.
Any reviews or criticism yet?
So far we’ve got positive reviews! Someone said she read the book and felt like she was watching a movie because it felt so real. People have told me that they can relate to the characters and their lives. Another commenter on our blog said:
“In My Dreams It Was Simpler” ….wow! Fantastic book. Had me reeling… turning pages on and on, and then left me still very hungry for more. I loved it. The story line is fantastic…with lots and lots to learn, one of which is, “Ladies, let’s leave other ladies’ men alone”. I loved Wole’s, Lola’s and Funmi’s characters the most, but really, I loved all the characters…like they were my own family. Keep up the good job. I really can’t wait for the next one when it comes out. I am hungry, very hungry for more!
What lesson would you want readers to take away from the book?
One lesson is this: we may have plans, dreams and goals for ourselves but some things are out of our control and we find our dreams don’t quite match up with reality. Life is not always as simple as we want it to be.
Most successful women have had to climb on the shoulders of others to have a clearer view of the road ahead them, who are your own mentors?
I have so many, going back to Louisa May Alcott, Mabel Segun, Enid Blyton, Buchi Emecheta and more recently, Rose Tremain, Sadie Jones, Sefi Atta and Chimamanda Ngozi Adichie. I’ve learnt different things from each of them. In particular, I am very grateful for the friendship and support of Abidemi Sanusi (author of Kemi’s Journal). She’s taken me under her wing since I began my writing journey. She has and continues to be a source of inspiration, encouragement and motivation.
What are the challenges you encountered in writing and publishing the book.
Since I didn’t write it alone, the book itself was not too difficult. Each member of the team did a great job working on their character’s life and individual dramas. The main challenge was getting the individual plot lines and different chapters to come together into one story. We had to read the chapters over and over again to ensure that we didn’t overlook any important detail that could change the direction of the story. The decision to self-publish it was a bit of a risk, as none of us had any experience with that side of the business. This presented a huge responsibility as we had to make all the decisions regarding the book ourselves – from choosing the cover to using the right formats. It was quite daunting; but it was a good learning experience and we are very pleased with how the final product turned out.
What significant life lessons have you learnt on this journey?
Believe in yourself and the talents God has placed inside of you. Stop procrastinating. God gives the ideas and opportunities, but you have work to bring them to life.
Your greatest strengths and skills that has been particularly been of help in achieving this.
I think for every fiction writer, the main skills you need are the power of observation, and an active imagination. Creating a story based on made-up characters requires both of this because you have to use your imagination, and also bring in aspects of real life that you have observed. I’ve heard someone say – writers are professional eavesdroppers, lol. I’ve learnt how to take inspiration from real life and turn it into fiction.
Your most fulfilling moment from inception of the idea till now.
I’ve had so many, but the best moment was when I first saw the proof copy of the novel. It was amazing, for days I kept looking at the book and thinking, “Wow, this is real!”
What’s the future beckoning you to?
I have many more books in me yet! I’m only at the beginning of my writing career but I know that this is what I want to do for the rest of my life. I don’t have any “formal” training in Creative Writing or Literature so I would like to go back to uni to do a degree in the field in the not-too-distant future. Long term, I would like to create opportunities for other aspiring writers to develop their voice, improve their craft and market their work. I also want to develop some of my other passions in art and photography, amongst other things.
What do you think are the success essentials for today’s young women?
Have a dream and make plans towards achieving it. If you don’t have a dream now, you cannot have a “dream come true” in future. Invest in something you are passionate about, that drives you and motivates you everyday. If it’s not your day job, find something else worth devoting your time and energy to. It could be a hobby, a business, a personal goal, but we all need something we are very passionate about. And never give up on your dream, even when you face challenges. Pick yourself up and carry on.
One thing you know for sure
I know that He who began a good work in me, will be faithful to complete it.
Where and how can we know more about your work?
My blogspot profile: http://www.blogger.com/profile/06799796628809329966
Series Blog: http://inmydreamsitwassimpler.blogspot.com
Preview and Sample Chapter: http://www.freado.com/book/5498/In-My-Dreams-It-Was-Simpler
Buy the Book from: http://stores.lulu.com/inmydreamsseries
Buy the Book from Amazon UK: http://www.amazon.co.uk/My-Dreams-Was-Simpler/dp/1445254204/ref=sr_1_1?ie=UTF8&s=books&qid=1266769368&sr=1-1
Buy the Book from Amazon US: http://www.amazon.com/My-Dreams-Was-Simpler/dp/1445254204/ref=sr_1_1?ie=UTF8&s=books&qid=1266769614&sr=1-1
Facebook Page: http://www.facebook.com/pages/Tolulope-Popoola/55740442780
Follow me on Twitter: http://twitter.com/TolulopePopoola
Myne Whitman – The Heart Mender!
Posted on 18. Jan, 2010 by Lounge Lady in She
She is bold, she is brilliant, she is pretty, and we call her the Heart Mender! Myne Whitman is a young Nigerian woman and the author of A Heart to Mend, an exciting first novel that tells a powerful story of how love doesn’t strut, never gives up, never looks back and keeps going to the end.
She talks to Femme Lounge on her book and her journey so far.
Tell us a bit about your background?
I grew up during the 1980′s and remember as a child studying a lot, reading everything I could lay my hands on, and then trying to play the rest of the time. I attended Ekulu Primary School and Queens School in Enugu, and Loretto Science School and Nnamdi Azikiwe University in Anambra. I am from Asaba, Delta State and that is where my parents live now. I also lived and worked in Abuja for a few years. Now I live in the United States after some years in the UK where I obtained my masters degree.
Myne Whitman and Nkem Okotcha, how different are they?
They are one and the same person. Myne Whitman is a name I coined myself when I began to write seriously while still in secondary school. Most of the books I read were in English, and since I was writing in English too, I decided my name would be the same. So the pseudonym is a play on the transliterated words of my maiden name, Nkem Okotcha.
How much of A Heart to Mend is inspired by real life stories?
A lot of the themes handled in the book are motivated by events or stories I’ve heard or read about in real life. However, none of my characters is based on me or anyone I know but on a cumulative of my experience. They’re just people of my imaginings and are therefore may seem free from some of the usual constraints we real persons face. However, since I try to make my stories as real as possible, they also share our fears and hopes, our victories and our pain. If you look closely, you may even recognize one or more of them.
How has been readers’ response to the book so far?
I got overwhelming response to the Gladys and Edward story which is now a Heart to Mend on my blog and again when I decided to self-publish. Since the book debuted, the response has also been very good. I really did not expect it to be so well received. A few bloggers — once they knew my book was out, wanted to run interviews. I want to point out at this point that apart from the commercial success, there’s that deep satisfaction of knowing your creative work is out there making and contributing to conversation.
What lesson would you want readers to take away from the book?
The novel details how Edward and Gladys were affected by their past and how it limited their opportunities in the present especially in the area of love and relationships. Gladys obsesses over the divide between her and Edward, while he had barricaded his heart and was not letting anyone in, man or woman. The lesson is that none of us is perfect but we should be able to keep our heart open for that (sometimes one) person who has enough masking tape to cover our imperfections and make us complete.
Another major theme I explored as a source of tension and conflict is that of cross-cultural relationships which I think will continue to be a source of drama as long as human beings feel more comfortable associating with people of the same culture and social class. Lesser issues are that of premarital sex, illegitimacy, crooked business dealings and improper marriages where women are treated like chattel and controlled by a domineering husband.
How long did it take you to put this together?
It took me roughly about a year. But the truth was that I already had a short story of around a few thousand words before I started. I decided to make it a full length novel and publish it. So, I already had the story but what took a year was making it a full length novel and polishing it up. In the process though, most of the original script had to be let go.
Is writing a full time job for you or do you have to find time on the side to do your writing?
For now, writing is a full-time job for me and that is why I’m able to concentrate fully on my books. I have heard writing described as a lonely career and I agree, it’s also a tasking process. I spend nothing less than five hours a day writing though sometimes I can’t go to sleep and write through the night. On certain days however, I can’t write one sentence to save my life, or I spend most of the time trawling the web for information that’ll make the books as real as possible. It does help to have a very supportive partner, who is not only understanding but also very helpful.
Most successful women have had to climb on the shoulders of others to have a clearer view of the road ahead them, who are your own mentors?
The issue you bring up is very valid. In my case, I was fortunate to have the help of my husband who provided suggestions as to how the story plots might be developed, and who also helped me proof read the work. I also had the support of my local writers group who provided different perspectives on the storyline, especially from the viewpoint of non-Nigerians. In less tangible ways however, I looked up to other upcoming authors like Chimamanda Adichie and Sefi Attah.
What are the challenges you encountered in writing and publishing the book.
A Heart to Mend is a romance in the suspense category, some may call it romantic fiction. It was challenging to write especially in the setting I chose. The story is set in Lagos, a city I have not lived in for more than a few weeks at a stretch. Also the stock market forms the backdrop and again, I’m a novice in the industry. Creative writing is not child’s play as I realized when I compared some of my short stories and scripts with what was already available. The excuse that I did not study English or Literature could not suffice.
To prepare, I took some free online courses and workshops for Creative Writing and Fiction from the University of Utah, MIT, Open University UK and Suite 101. I’m still taking these trainings and they’re an on-going project. I also became a member of a writing meetup group in my area which includes traditionally and self published authors and gifted writers and editors. The members were a great help in the course of writing “A Heart to Mend”.
What significant life lessons have you learnt on this journey?
The major lesson for me was perseverance. I have been writing for a very long time, ever since I was a child and always dreamed of holding a book in my hands with my name on the cover as the author. I was discouraged earlier on when I tried to pursue a writing career after my first degree. I was rejected by a couple of the publishers we had in Nigeria then.
This time also I started sending out queries to a few literary agents and publishers when I had the chapter one to three ready and continued doing this up till chapter ten. At the same time, I was reading other authors comments and ideas on other ways of publishing and in the end I decided to try the self-publishing route.
Your greatest strengths and skills that has been particularly been of help in achieving this.
This would include discipline, the quest for personal development and being able to pursue my goals up to the end. This hasn’t been easy like when I had some writer’s block or when my critics will point to a passage and say that doesn’t make sense. I felt like giving up but now it was worth it.
Your most fulfilling moment from inception of the idea till now.
That must be when I held the paperback copy in my hands. It felt almost unreal. I had to read it again to be sure it was my book, the same one I had written. It was a very exciting and gratifying moment.
What’s the future beckoning you to?
I definitely plan on writing more books. A sequel to “A Heart to Mend” is not on the books right now but who knows what will happen? LOL. I am currently working on another romantic suspense manuscript and a couple of short stories, one of which I hope will be published before the end of the coming year. Also co-ordinating the Blogsville Interactive Story has shown me so much talent and given me some ideas that I’m still playing with.
What do you think are the success essentials for today’s young women?
One of the most important is being able to outline your goals. What is your dream and vision of your future? Once you know this, then a lot of discipline and perseverance is necessary to achieve them.
Where and how can we know more about your work?
More information can be found at
My website: http://www.mynewhitman.com/
My blog: http://www.mynewhitmanwrites.com
Facebook Fan page: http://www.facebook.com/Myne.Whitman
Twitter account: http://twitter.com/Myne_Whitman
Buy paperback: http://www.authorhouse.com/Bookstore/ItemDetail.aspx?bookid=67912
Ebook store: http://stores.lulu.com/store.php?fAcctID=4531432
Read Chapter 1: http://www.freado.com/book/5186/A-Heart-to-Mend-Paperback
The House Of Nodza
Posted on 17. Dec, 2009 by Lounge Lady in She
Femme Lounge Talks to Amina Hassan, the creative and enterprising young woman behind the Gidan Nodza, a proudly Nigerian company that offers the best 100% handmade luxury bags of its kind. Trust me, your bag collection is not complete without one from Gidan Nodza. Fabrics used are all dyed using the age old methods of; batik, tie & dye and other wax relief techniques. The leather used is locally sourced. So, to be in possession of a Gidan Nodza item is to be in possession of a rare work of Art.
Your Educational and Professional background?
I graduated from University of Abuja and was called to The Nigerian Bar a year later.
Tell us about Gidan Nodza.
Gidan Nodza is a unique fashion range which begun primarily for crafting bags and other accessories utilizing African motifs blended with international fashion trends
What inspired it?
A need for individual self-expression.
What’s your long term vision for it?
To accomplish the first real African fashion house and command attention as an international style icon.
What challenges have you faced in actualizing this dream?
The usual: finance, time away to do a day job, publicity, sourcing quality materials.
Your most fulfilling moment on this journey.
Many fulfilling moments are when a customer gives rave reviews of a product made for just them.
People’s response to it so far.
Positively overwhelming and supportive.
Most successful women have had to climb on the shoulders of others to have a clearer view of the road ahead them, who are your own mentors?
My mum.
Your greatest strengths and skills that has particularly been of help in achieving this.
Hard work and a tenacious streak.
What significant life lessons have you learnt on this journey?
Not to take things on face value and to push the limits of my consciousness.
This must be costing you lots of money, where has the funding been coming from.
Goodwill of friends, support of family, day job.
What do you think are the success essentials for today’s young women?
Set targets beyond traditional and societal expectations and meet them.
What’s the future beckoning you to?
I’d much rather beckon the future.
One thing you Know For Sure.
Life is short so make the most of now!
Where can we see more about your work?
For now at my blog at http://houseofnodza.blogspot.com. Also, we have an exhibition scheduled to come up late this year or early next year… Keep an eye on the blog for more info on that.
Folawe Banigbe
Posted on 23. Nov, 2009 by Lounge Lady in She
Pregnancy and You Magazine is Nigeria’s first insightful lifestyle magazine for expectant mothers and their unborn child, and is fast becoming a must have for expectant and nursing mothers. Femme Lounge had an interesting chat with Folawe Banigbe, the enterprising young woman behind the trail blazing magazine.
Your professional and educational background?
I grew up in the city of Ibadan, Oyo State Nigeria where i had my preliminary education and high school. I obtained a Bachelor’s Degree in Biochemistry at the University of Ado Ekiti, Ekiti state Nigeria. I also have a Diploma in Event Management Training at Event Management Training School UK, an affiliate of the University of London. I also trained as a makeup artist from New York certified expert; I delved into confectionery, designs and so on. I believe all this happened because of the diverse passion i had as a young lady and that my love for creative art was very intense. I have done a lot of creative writing ever since i was a young girl and my profound interest in the body anatomy hooked me to the medical line, though i did not really consider studying medicine besides the fact that my parents fantasized about me being the doctor of the family.
Your family life?
My parents are both from Ogun state, Nigeria. I was born into a large but very interesting family. My father is an educated man, who availed his kids of facilities that built unique interests in us from childhood. We had a standard library in the house and my father also made us a laboratory in case one of his children would become inventors in the future! I am married to Obafemi Banigbe, a Telecommunications Professional and a pioneer of Leadership Forums and mentoring programs for youths across Africa. We are blessed with a boy and a girl, Imisioluwa and Ayanfeoluwa respectively.
What is Pregnancy and You all about?
Pregnancy and You Magazine was born out of the fact that we had a dearth of such in our country. After i had my first pregnancy and i experienced the whole process, i felt there is definitely more to pregnancy than just waking up one day and finding out you are pregnant without knowing what to expect. I also figured that the average woman would get prepared for everything such as weddings and all in her life but pregnancy and that was depriving them of a lot of fun that pregnancy could turn out to be if they could just know what they are getting into.Pregnancy and You magazine came on the scene, introducing new levels of excellence and support for women as they prepare for their bundle of joy. Pregnancy and You is much more than a pregnancy title – it’s a celebration of family lifestyle. The features in Pregnancy and You are refreshing, thought-provoking and challenging, covering a range of topical and worldwide issues. Pregnancy and You is the ultimate glossy lifestyle magazine read by upwardly mobile women and their partners.
What inspired it?
November, 2005. I had just gotten married; I was ovulating my wedding night. Two weeks into our long fantasized honeymoon, i started misbehaving. I did not want my husband to touch me; the cologne we had both picked at a mall in Dubai was so irritating i begged him to stop using it. My poor husband thought he had done something wrong; i did know how to explain the sudden irritation i started to feel. A couple of days later, i missed my period and we were not even back from the honeymoon yet! Christmas and New Year was terrible. I started throwing up so much; i was hospitalized a couple of times. You can imagine we were newlyweds who had not had a chance to live together as two love birds and i was already ‘messing’ up! After the first trimester, when i could manage to put a smile on my face and swallow spit after 4 months, i started making research. I read so many books and asked a lot of questions from my ob/gyn, we became such good friends afterwards. Amongst my friends and family, i had been known as the ‘uncertified doctor’ and i remember being asked questions about ovulation, safe period and all other things even before i was married. I thought it would be a fantastic idea to start a soft sell on pregnancy and parenting and at the time i was in the uk so i made a lot of research based on magazine publication, designing and printing and we kicked off ever since.
What do you hope to achieve with it?
Pregnancy and You is aimed at creating such awareness about pregnancy and parenting across Africa. It is basically a platform that has been made available to give the African woman a voice and also we hope to effect changes on policies that does not favour the African woman in different spheres such as the corporate environment and the society at large. We intend to build a network of the African mothers across the continent; women from different backgrounds and culture that pregnancy and you has brought together.
How has been the response from readers?
We have had such encouraging and awesome response right from the time we made reservation cards for people before the first edition of the magazine was published. We have built a subscriber base of about 4,000. Our average readership statistics at each release of the quarterly published magazine is about 25,000 across and beyond Nigeria. We get lots of mails everyday from women and men about how interesting and helpful the magazine has been and how proud they are of the publication. And is has just started.
What has been your challenge?
Hmm, well i have learnt at a stage in my life that my challenges are spring boards that launches me into the future, and so it will be a bit difficult to state what i would regard as a challenge; financial capital, getting the right expertise, setbacks and amongst others are part of the package and when things really get tough, i remind myself that they are all “symptoms of greatness” like i believe God revealed to me at a particular time and then i shrug off the situation and there comes a fresh energy to make things happen.
Your most fulfilling moment on this journey.
Hmm, it would be a bit difficult; i have found fulfilling moments from awesome feedbacks and calls i get every now and then about how relevant and helpful the magazine had been. One of the most inspiring was a woman who called that she decided to change her hospital for a better one after she read a particular article in the magazine and she realized that she deserves to be treated better than she was being treated at her previous medical center. It dawned on me at the time, that we have taken such responsibility on ourselves as a publication to look out for our mothers.
Most successful women have had to climb on the shoulders of others to have a clearer view of the road ahead them, who are your own mentors?
I have had a mentor for every stage of my life and journey but at this stage i would say that my mentor is my husband. My spiritual parents and mentors for a long time are Rev&Rev Mrs. Albert Femi Oduwole. However, since they handed me over to my husband, he has been my mentor and coach. I have since adopted his lifestyle and learnt a lot from him. His views and approach to life have become mine and he is the only mentor i follow so closely; very closely. (laugh) (obvious innit..lol)
Your greatest strengths and skills that has been particularly been of help in achieving this.
One of my greatest strengths that had kept me going is persistence. I do not take ‘no’ for answer and when i see a new reason to make things happen, i move in on it. My writing skills have also been handy and my strong desire to get the publications into every woman’s’ hands.
What significant life lessons have you learnt on this journey?
That you can achieve your greatest dreams with not as much hard work as you thought. You just need to be smart and consistent.
What do you think are the success essentials for today’s young women?
Discover your passion and what ‘makes you tick’ and then do not be scared of exploring it. The moment you set the ball rolling, you have started to succeed already.
Where and how can we know more about your work?
Website: www.pregnancyandyou.org
Facebook: PREGNANCY AND YOU GROUP AND ask-a-mom
Email: publisher@pregnancyandyou.org
Our office address: 12,Aba Johnson Crescent. Adeniyi Jones. Ikeja. Lagos.
